Are these some of your challenges?...
Your shareholders are looking for a growing dividend.The board would like to see a plan they can identify with Your leadership team requires a clear path to the future. You have insufficient information about your customers.
External and internal issues
10% growth next year : is it too much? Is it not enough? How can we tackle all the opportunities out there? Diversification is needed to grow into new markets. Budgeting is a pain, and hardly relevant operationally.